Parle-G: India's biscuit & how it helped people in Lockdown

Who can't remember that satisfying feeling of dipping a Parle-G biscuit in a cup of hot tea away in the evening! Since 1938, Parle-G has been a household name in India and is one of the tastiest and cheapest biscuits available in the country.

Due to the low price of the product, Parle-G is also known as 'common man's biscuit' and is a go-to biscuit for generations of Indians.

During the lockdown, Parle Products accelerated to resume operations to reach greater sales as people were ready to buy whatever was available to them during the crisis.

During the lockdown, Parle-G  became a casual meal for many, and for many others, it was the only food that Mayank Shah believed, Parle Products category head.

Many others including NGOs and government agencies also distributed packs of Parle-G Biscuits to the poor and the needy.

 

These biscuits came to fruition when work stopped in cities and thousands of millions of laborers started traveling hundreds of kilometers towards their homes. Along with the children, they also helped in the hunger of the elders. Those who helped, also considered it appropriate to distribute the packets of Parle Ji. Other middle class families thought nothing better than to fill Parleji's biscuits in their kitchen cupboards during lockdown. Parle Products, which manufactures Parle G Biscuits, did not share the exact figures of sales, but it definitely said that the months of March, April and May have been the best in the past 80 years in terms of sales.

Mayank Shah, the category head of the company, said that about 5 percent of their total market share has increased. But 80-90 percent of this growth has come from Parle-G's sales.

Parle Products Private Limited is an Indian food products company. It owns the famous biscuit brand Parle-G. As of 2012, it had a 35% major share in the Indian biscuit market. According to Nielsen of 2011, it was the best-selling biscuit brand in the world.

Parle Products Company was founded in 1929 in British India by the Chauhan family of Vile Parle, Bombay. Parle started manufacturing biscuits in 1939. In 1947, when India became independent, the company launched an advertising campaign, featuring its glucose biscuits as an Indian alternative to British biscuits. The Parle brand became well known in India after the success of products like Parle-G Biscuits and Frutti Cold Drinks.

The "G" in the Parle-G name originally meant "Glucose", although the brand's slogan was later also called "G for Genius".

Why is Parle G so cheap?

The answer is to sell it so cheap that the public can buy it. Poor people can also buy it daily.

 

How old is Parle G girl now?

Neeru Deshpande is now 63 years old. Look at the photos to see the shocking change with age or time. The picture was clicked when she was 4 years 3 months old. However, let us also tell you that, according to Parle-G, Mayank Shah's product manager, the girl on the packaging is not present in real life. This is a drawing created by Everest Creatives in the 60s.

 

The original Parle Company was divided into three separate companies, owned by separate factions of the original Chauhan family, most of which owned Parle Agro products:

• Parle Products (1950), headed by Vijay, Sharad and Raj Chauhan (Brands Parle-G, 20-20, Magix, Milkshakti, Melody, Mango Bite, Poppins, Londonderry, Kismi Toffee Bar, Monaco and Crackjack).

• Parle Bisleri (1970), led by Ramesh Chauhan, his wife Zainab Chauhan and his daughter Jayanthi Chauhan.

• Parle Agro (1960), led by Prakash Chauhan and his daughters Shahana, Alisha and Nadia (owners of brands like Frutti and Aapi).

All three companies continue to use the family's trademark name "Parle". The original Parle Group was cordially separated into three non-competitive occupations.

But controversy arose over the use of the "Parle" brand, when Parle Agro diversified into the confectionery business, thus becoming a competitor to Parle products. In February 2008, Parle Products sued Parle Agro for using the brand Parle for confectionery products. Later, Parle Agro launched its confectionery products under a new design that did not include the Parle brand name.

In 2009, the Bombay High Court ruled that Parle Agro could sell its confectionery brand under the name "Parle" or "Parle Confi" on the condition that it clearly specified that its products belong to a different company, whose Parle There is no connection with the products.

Brands

Biscuits

·         Parle-G (introduced in 1938 as Parle Gluco)

·         Monaco (1941-1945) India's first salted cracker

·         Cheeselings (1956)

·         KrackJack (1974)

·         20-20

·         Golden Arcs

·         Parle Marie

·         Milk Shakti

·         Parle Hide & Seek (1996)

·         Parle Hide & Seek Bourbon

·         Fab!

·         Top

·         Parle Gold Star

·         Happy Happy

·         Simply Good

·        Namkeen coconut

·         Magix

·         Parle-G Gold

·         Milano

·         Nutricrunch

·         Bakesmith

Sweet confectionery

·         Kismi Toffee Bar (1963)

·         Poppins (1966)

·         Melody (1983)

·         Mango Bite (1986)

·         Londonderry

·         2 in 1 Eclairs

·         Mazelo

·         Kaccha Mango Bite

Snacks

·         Mexitos Nachos

·         Parle's Wafers

·         Full Toss

·         Parle Namkeens

·         Parle Rusk

·         Parle Cake

Infrastructure 

Apart from the original factory in Mumbai, Parle has manufacturing facilities in Neemrana (Rajasthan), Bengaluru (Karnataka), Hyderabad (Telangana), Kutch (Gujarat), Khopoli (Maharashtra), Pantnagar (Uttarakhand), Sitarganj (Uttarakhand), and Bahadurgarh. . (Haryana) The Bahadurgarh (Haryana), Muzaffarpur (Bihar) and Pantnagar (Uttarakhand) plants are one of the largest manufacturing plants of Parle in India. It deploys large-scale automation for manufacturing quality biscuits. It also has several manufacturing units on contract.

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